User Behavior Patterns in Google Ranking Algorithm

 

In theory, the sites ranking should take into account three factors:

1) The site itself, that is, within the page search engine optimization.

2) link conditions, that is, pages other than the optimal.

3) the user.

So far, the search engine to collect user feedback and information, also has difficulties. However, there are indications that particular search engine Google, is vigorously developing the tools to collect such information.

Of course, the user behavior into ranking algorithms which may also be used by cheaters, like, like Alexa. I know many people through a variety of ways to improve Alexa ranking cheating. This is particularly serious in the Chinese website. Many sites to see that, never have that much traffic, but the Alexa ranking is very high. I also saw a lot of website promotion services in the provision of the so-called Alexa. Alexa traffic your site is actually a sign, not to mention a promotion. Alexa ranking front, and the actual traffic your site can not be equated.

If you Google too much to consider if the user behavior may also cause more people to do similar cheating. For example from a different IP address do a search after clicking on your own website, and then not returning search engine. And all of this can be achieved with the software automatically. Therefore, user behavior patterns and other factors existing ranking algorithms, certainly will be grouped together, so as to achieve a good balance. If the search toolbar is not much use if the information, Google can not spend such a large price to promote his toolbar. Any user with Google Toolbar, visit the website at the time, Best SEO Companies in Chandigarh will be to collect relevant information. Even without using the Google Toolbar, the user directly to the Google site search when the computer also will be set cookie. This cookie is valid for one year, users will do the search record.

In addition, there are a large number of sites using Google Adsense. Adsenses JavaScript code can track which pages users visit, in these pages took so long.

The third user information Google can gather the channel is the previously mentioned Google Analytics. The log analysis software used to be to pay for, Google bought the entire company, then this is very good free services to webmasters. Google why? Obviously, they want to collect a normal user behavior patterns on the site. For example your site uses Google Analytics tracking analysis services, you can analyze user behavior when, Google has collected such information.

So, Google how user behavior patterns through to the site search engine optimization ranking it? For example, a user directly on the Google home page search for a particular keyword, the user clicks the first result, and then within five seconds, click the browsers Back button again to Google home page, then click the third result. After another 30 minutes, the user only to return to Google homepage. So Google can conclude that the third site better than the first site to provide useful information to the user. If this model a large number of repeated, then Google is likely to rank these two websites exchange.

Another example, with the Google Toolbar, Google can clearly trace a visitor at a particular site which pages are read? Stayed on in those pages long? He was browsing through the path of how the whole site? This information can tell Google, ordinary users in the end it really like this site? What are your favorite page?